Rabbit Rattle

Crochet Rabbit Rattle for my friend's new baby.

Gardening Apron

Gardening Apron for a friend's house warming present.

No Junk for Us!

Handmade "no junk mail please" sign in Finnish.

Meet Cyril!

Cyril is an amigurumi pig, made for my nephew.

Boxy Matryoshka Pouch

Boxy pouch made with very kawaii Japanese fabric.

Tuesday, 6 March 2012

SEO next steps: time to build some links

I've been merrily working at my SEO over the last few weeks, ever since I wrote my first post on the subject. When I say merrily, I of course mean doggedly typing and clicking to amend my page titles, meta descriptions and add keywords (not too many, mind you).

And the result? www.scarfenvy.com now ranks #1 for... "scarf envy". Whoop-de-doo. I rank somewhere in the depths of Hell itself for anything useful like "scarves" and "scarf". Here's the whole sad shebang in a nice little table:

The pink and green denote worsening or improving ratings compared to the last time I checked. And for "scarf envy uk" it's my Freeindex entry that's rating #1, so that's OK. Not doing bad on "statement scarves" now and that is totally down to the SEO work I have done - I ranked nowhere on that before I started. But honestly, how many people search for "statement scarves"?

So, how can I improve my rankings for "scarves" or "scarf"? I think getting some links back to the site is the answer, so I have been trying to work on that. I've set up a Scarf Envy blog on Tumblr and I've been posting photos of celebrities wearing scarves and street-style shots that feature scarves. I'm getting a fair few reblogs, but I have no idea if this helps at all in the grand scheme of things.

The blog is at blog.scarfenvy.com. Is this is a mistake in itself? Am I merely creating link juice for the wrong URL entirely? I do have a prominent link to the shop on the blog and vice versa.

I'm also commenting on various fashion blogs as myself, giving blog.scarfenvy.com as my URL. I ummed and ahhed about using the main domain, but decided against that because it looks too spammy to me.

Right now I'm wondering whether I should create a "normal" blog and just have links to Scarf Envy on Tumblr, Pinterest, Twitter and Facebook. I just don't know. Any ideas? Forget the whole thing and flog the scarves on a market stall? (Joke. Kind of.)

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